Did you know that HAIX® has its own retail stores in Germany? While HAIX® partners with thousands of amazing dealers across the world, we only have a few shops that are solely dedicated to our own products. Last month, our newest and biggest opened its doors to customers for the first time! The Grand Opening of HAIX® World went off with a flurry of excitement! More than 8,000 HAIX® fans from around Germany and Europe came out to the new Mainburg location to check out the large-scale festivities! The company marked the occasion with numerous attractions and a spectacularly orchestrated key handover.
The new facility extends over an area of more than 10,000 square feet and encompasses a huge retail store, high-tech production processes along with interactive displays of the latest developments in footwear, from the machines and tools used to create the very first HAIX® boots, to a display of the evolution of our structural firefighting boots. There are also tours around the manufacturing facility and logistics center to give visitors an up-close and personal look into how our boots are made, exclusively in Europe! Another highlight of the new HAIX® World is the GORE-TEX® water wall, where visitors got the chance to test out the weather resistance of their shoes and clothing inside the “Climate Cube.”
A helicopter landed right in the middle of the event and out stepped Ewald Haimerl, Managing Director of HAIX®. Accompanied by bodyguards in full SWAT Team uniforms, he crossed the road and headed for the stage. In his hand, he carried a black bag, containing the key for the new HAIX® World.
Outside, a stuntman who once doubled for Brad Pitt in the movie “Inglorious Basterds”, was on hand with his team to stage a number of spectacular stunts, including setting themselves on fire! Onlookers held their breath as performers leaped from heights of more than 50 feet with lit torches. Then, fans and employees got in on the action by doing their own fire jumps!
A firm which specializes in fall protection and rescues offered demonstrations and offered fans the chance to run through a themed obstacle course and scale a rock-climbing wall. Attendees also had the chance to win sightseeing helicopter flights throughout the day.
Various vintage fire brigade and police vehicles were on display and proved to be a big hit! The U.S. “Snorkel” fire engine, which boasts an impressive 75-fiit turntable ladder, was a popular setting for photo ops.
The Mainburg Volunteer Fire Brigade Association supported the event by organizing a raffle. All of the proceeds, totaling more than $28,000, were donated to charity.